Description
In India, and even world wide, companies are expanding, but trying to do this with less people. Government, which used to be the biggest employer is downsizing. There is greater use of technology to reduce the number of employees.
Where will the millions of young men and women, who join the work force every year, go? If they do not find gainful employment, there will be social tensions and unhappiness all round.
YCMM is a book to motivate young people with or without skills; with or without capital. It is for those who have a spark of entrepreneurship, which can be fanned into a flame. A flame that can spread into a raging fire throughout the nation.
YCMM is not a ‘how to’ book. It is a ‘why should I’ book. It will motivate to start your own enterprise to provide a job for yourself, and hopefully, also for some, or many others.
YCMM gives many examples. Stories of young men and women in India, Singapore, Thailand who have struck out on their own-successfully. It shows ‘what man has done, man can do’
YCMM is written in Walter Vieira’s inimitable style. Simple language; short paragraphs; a sense of humour- the consummate raconteur. The hallmark of his 10 earlier books.
YCMM is a ‘must read’ for all young men and women who are graduating from vocational training institutes (alas, too few); from colleges; from IITs and IIMS.
YCMM is an excellent gift to your children and to your friends’ children- so that many candles can be lighted to create fulfilled individuals; contented communities; and in turn, a prosperous nation.
